Chew, Smile, Thrive

Nowadays, maintaining a child balanced diet can be a daunting task for parents. Picky eaters, a common phenomenon among kids, often shy away from the nutrient-rich goodness of fruits and vegetables, favouring instead the familiarity of processed snacks and sugary treats. And who can blame them? With colourful packaging and sweet flavours, these convenience foods often win the battle for young taste buds.

But it's not just the young picky eaters who face nutritional challenges. Older children with busy schedules, packed with school, extracurricular activities, and screen time, leave little room for wholesome meals prepared from scratch. In the rush to keep up with the demands of modern life, fast food and convenience meals often become a choice for busy parents, leaving nutrient-rich options on the sidelines.

As a result, many children are missing out on essential vitamins and nutrients crucial for their growth, development, and overall health. Among these, one of the most important is Vitamin D3. Often referred to as the ‘sunshine vitamin’, Vitamin D3 plays a crucial role in calcium absorption, essential for strong bones and teeth.1 However, with more children spending time indoors glued to screens instead of basking in the sun, Vitamin D deficiency has become increasingly prevalent.

Additionally, vitamins B1, B2, B6, and B12, known as the B-complex vitamins, are equally vital. These vitamins play a fundamental role in energy metabolism, helping convert carbohydrates, proteins, and fats into energy for the body.2 Yet, with the prevalence of processed foods and limited intake of nutrient-dense sources, many children may not be getting an adequate amount of these essential B vitamins in their diet, leading to lethargy and fatigue.

This is where multi-vitamins come in. Packed with a comprehensive blend of vital nutrients, multivitamins offer a convenient solution to bridge the gap in your child's diet. From Vitamin A for healthy eyes to Vitamin D3 for robust bones and teeth, the B-complex vitamins for energy and other essentials vitamins, each nutrient plays a crucial role in supporting your child's health and well-being.3

Introducing the best support in the journey towards your child's health and vitality, Appeton Multi-vitamin Tablets. With 10 important vitamins in one delicious chewable tablet, Appeton Multi-vitamin offers a simple yet powerful way to support your child's everyday health. Say goodbye to the struggles of ensuring your child gets the nutrients they need. With Appeton Multi-vitamin Tablets, you can rest easy knowing you're giving your child the best companion for their childhood journey.



  1. Nair R, Maseeh A. Vitamin D: The "sunshine" vitamin. J Pharmacol Pharmacother. 2012 Apr;3(2):118-26. doi: 10.4103/0976-500X.95506. PMID: 22629085; PMCID: PMC3356951.
  2. Lee MC, Hsu YJ, Shen SY, Ho CS, Huang CC. A functional evaluation of anti-fatigue and exercise performance improvement following vitamin B complex supplementation in healthy humans, a randomized double-blind trial. Int J Med Sci. 2023 Aug 15;20(10):1272-1281. doi: 10.7150/ijms.86738. PMID: 37786445; PMCID: PMC10542023.
  3. Martini L, Pecoraro L, Salvottini C, Piacentini G, Atkinson R, Pietrobelli A. Appropriate and inappropriate vitamin supplementation in children. J Nutr Sci. 2020 Jun 5;9:e20. doi: 10.1017/jns.2020.12. PMID: 32577225; PMCID: PMC7288613.